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Salesforce Certified B2C Solution Architect Sample Questions:

1. A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations.
They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.
Which three options can a Solution Architect recommend to increase security for their existing users?
Choose 3 answers

A) Maintain GAuth tokens for existing Experience Cloud profiles.
B) Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.
C) Implement high-assurance requirements for Experience Cloud profiles.
D) Develop login flows to change the user's session security level to initiate third-party identity verification.
E) Add a login flow that defines the scope of user access authorized by authentication providers.

2. An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.
How should a Solution Architect ensure that this requirement Is met?

A) Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
B) Make a copy of the appropriate .ess file from the organization's web server and upload it to the self- service portal.
C) Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
D) Copy any relevant .ess code from the organization's website and paste it into the pages for the self- service portal in Page Builder.

3. A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud. It is in the process of defining the authoritative system for key data entities involved in B2C Journeys. The company has about
200,000 customers, each averaging 30 orders per year
Which option should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?

A) Experience Cloud user
B) B2C Commerce customer
C) Marketing Cloud subscriber
D) Service Cloud contact

4. A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.
What is an example artifact that can be used to ensure the company understands the systems involved in the solution'

A) Product backlog
B) Storefront wireframes
C) Journey map
D) Reference architecture

5. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
B) Use CRM Analytics to analyze customer engagement history over the last 24 months
C) Use SMS as a channel due to its significantly higher engagement rate as compared to email
D) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

Solutions: