Compiled by official test syllabus

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Google and Facebook
B) Facebook
C) Twitter
D) Facebook and Twitter

2. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ask employees to use personal email addresses instead of corporate email addresses
C) Import employee email addresses into All Subscribers with an "Active status
D) Ensure employees have opted in to the test email list or data extension

3. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Managing the Enhanced SFTP
B) Setting up the Data Structure
C) Enabling Mobile Connect
D) Configuring Journey Builder

4. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A) Time Between Send and Engagement
B) Deliverability Complaint Rate
C) Email Sending Performance Report
D) Email Performance by Device

5. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A) Select 'Identity Verification'
B) Select 'Enable Audit Trail Data Collection'
C) Deselect 'Exclude API Users From Password Expiration'
D) Deselect 'Enable Username and Password for Web Services'

Solutions: