Compiled by official test syllabus

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Full of useful knowledge

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Import a metadata tag index for the stock art so the images are searchable
C) Select categories and content type from the import dropdown when importing images.

2. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Multilingual Content Blocks.
B) Leverage templates with AMP script.
C) Leverage Enhanced Dynamic Content.

3. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Send Classification
B) Sender Profile
C) Delivery Profile

4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Unshare the email.
B) Cancel send using email.
C) Withdraw email approval.

5. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

Solutions: